Our process is a flexible framework that adapts, evolves and responds to your needs. It is the streamlined result of two decades of website design and marketing for hundreds of clients.
We’re more than consultants;
we’re advocates with your best interests front and center.
Our website design process begins with strategic planning. You’ll meet with our Strategist to define big-picture business and marketing goals. We set priorities, organize content, and understand the buyer’s journey that your audience takes as they navigate your website. At the end of strategy, you will have a Blueprint for your website project, a comprehensive strategic plan for your website design, content, and functionality.
Once the Blueprint is approved, we create wireframes and a design comp for your review. This is always the most thrilling part of the process. Our Senior Designer works closely with you to get the right look and tone for your new website. This process involves various reviews, approvals, and close communication between you and our creative team. We begin with the Homepage to set style, image and branding standards, then move toward interior layouts. Once you are completely satisfied with the design, we build.
As the design is in progress, you will work with our Content Manager to organize content, shape the messaging and tone of your website copy, ensure keyword optimization and SEO, and define calls to action. Depending on your needs, we will either develop new website copy for you, or work with your team to migrate existing copy.
The hard part begins, because now you are excited about your new design & can’t wait to see the completed website. With the blueprint & design comps as our guide, the development team begins to create your website with the tools you selected. Our entire team works to add content, final design elements, review, & test your website for quality. Support schedules a training session to teach you how to use your new CMS.
A new website is just the beginning. A marketing plan is the next step to getting found and engaging with your audience. At any time during the website design process, we’re happy to discuss what a Digital Marketing engagement can do for your business.