When you open a business, what do you think should be on the top of your priority list? For all businesses whether big or small, one of the most important aspects that you should focus on is the branding. You may be wondering, how to brand my business?
Business Branding is what makes your company, service, or product stick in the mind of consumers. Effective branding can give you an edge over your competitors. Let’s face it; you are going to need a good digital marketing strategy if you want to get ahead of your competition.
We have come up with some ideas on how you can develop effective branding to help you gain success for your business.
How to develop a brand strategy?
Come up with a quick recall brandable name
Coming up with a name for your brand is one of the first challenges that you are going to face as a business owner. You have already developed the product, you have an idea in your head, but you still haven’t come up with a name for your business.
Putting a name to your business can be very hard because it needs to be relevant to the product that you are selling. Plus, you will also need to make it catchy in such a way that your customers will be able to associate that name with your business. In other words, it has to stick to your potential clients.
With that being said, you should take your time when coming up with a brand name, because this is what will define your company in the long run.
Corporate Branding, Create your Voice
What do you think movie stars have in common? As you may have noticed, they all have their voice. In any business, having a voice is important. So know what voice you want to share with the world and use it as consistently as you can with everything. Starting from video marketing, written communication and images.
Select something that suits your interest. Whether it be formal, humorous, conversational or which ever, make sure that you stick to it and be consistent.
Come up with taglines that people will remember
Just do it. It’s pretty obvious where this tagline is from. Nike got this tagline so perfect that it is sticking to all consumers, regardless if they are into sports or not. Needless to say that when you see this tagline pop up anywhere on the Internet or on out door ads, you will already know what company it is from.
That is the instrumental power of what a tagline can do for your business. So, hire a good copywriter, and come up with a slogan that your future consumers will remember. Make sure that it is something meaningful and memorable. We have found memorable brandable strategy can also factor in your local SEO rankings.
A tagline with a concise statement that perfectly sums up your company’s brand in a few simple words. In fact, the fewer words you come up with, the better.
Integration is crucial
If you are thinking about where to incorporate your brand, you need to understand that the answer is in everything that you do. Full integration is necessary because branding stretches out to every aspect of your company.
Integration needs to be considered all day, every day. You need to add it in the phone calls that you make, the uniforms that you wear, and the website you create.
Develop your equity and brand strategy
When you come up with a brand strategy, it should convey your brand’s message effectively. You should take note that there are a lot of parts that you should include, like an advertisement, adjusting your brand channels, and coming up with verbal and visual images.
Furthermore, consistent, strategic branding leads to a stronger equity, which means that the added value of your company’s services or products allows you to charge far more for your brand, as compared to others that are unbranded and identical to yours.
Take Coke for example. Since Coca-Cola is a well-known brand and has a powerful branding equity, the company can charge more for its products and customers will pay a higher price.
Another example could be Nike vs. unbranded sneakers. Since Nike’s brand is developed as compared to other unbranded sneakers, they can charge customers a higher price.
Additionally, the added value intrinsic to your brand equity often comes from a perceived emotional attachment or quality. Let’s use Nike again as an example; Nike associates their products with famous artists, hoping that customers will then transfer their emotional attachment from the athlete to their products of interest.
Always be consistent when branding your company name
This part of your branding strategy cannot be stressed enough. In everything that you do, it is imperative that you make sure you are consistent. Without consistency, you could be making a lot of mistakes and risk losing everything you have worked hard for. Studies have shown it takes 5-7 contacts to establish a brand with a consumer.
Take note that consumers want to purchase products or services from brands that they are familiar with. Interacting with your customers through the consistency of your branding voice and aesthetic is the first step towards getting your consumers to know who you are.
When they become familiar, they will identify your purpose, and when they feel like they can trust you, they will most likely feel secure to purchase things from you.
It’s just like getting to know a person for the first time; you have to develop some degree of comfort with one another, develop assumptions, ideas, and opinions about one another based on your interaction.
Your consumers will be able to feel the same thing with your brand. If they feel that they cannot depend on you to solve their problems, they will most likely turn to someone else who can, and you don’t want that.
Remember to put your customers first, and to do that you have to be consistent from start to finish. Doing so will help you gain a steady amount of viewers that will trust your opinion, services, and products, thus leading your online business to succeed in the long run.
A study from Loyalty360 found that 66 percent of US consumers are willing to pay more for a product if the brand delivers a positive customer experience.
Start transforming your company brand Today
In today’s business world, there will always be somebody with better branding. Branding is an essential element in business, which is why you should focus on it.
It can be tough to stand out, especially since there are a lot of competitors out there. If you follow the tips mentioned above, your brand will grow. After a few months of focusing on your business branding message, you can be on your way to establishing a successful, memorable brand.