Have you tried content marketing before? You can use a content marketing agency, or do it yourself by using the tips below.
If you haven’t then you should know that whatever you come up with needs to be effective. Most modern marketers make use of online campaigns. Of course, coming up with good quality content isn’t easy. Many companies choose to use a professional content marketing firm.
In fact, it can be time-consuming. This is why a lot of companies like to outsource the work that needs to be done. And even if your content has already been created, coming up with an effective strategy to make sure that it gets shared, is not easy as well.
For any content that you find, whether it is a blog post, promotion, an email, newsletter, etc. the goal is to reach as many people as you can. There are also a lot of things that you need to consider like how many time are you willing to post your content, what time is the best time to post? Have you come up with an eye-catching title? Maybe you have found project management tools, but are lacking marketing ones?
As you can see, these things need to be planned out carefully. So, now the question is what tools you can use to ensure that your content gets shared? Don’t worry because we got you covered. In this article, we will be discussing some tools you can use to ensure that you reach success.
If you have a lot of social media accounts that you manage, Hootsuite is a great tool for you to use. It is the type of tool that you can use to increase engagement. It allows you to manage over 25 social media accounts, which include Instagram, Twitter, Foursquare, Facebook, WordPress and many others.
It also provides flawless workflow, analytics, and publishing for each account that you have. One of the strengths that you can find from this content marketing tool is the fact that it enables increase customer engagement from just one dashboard. All of your team members will be able to respond to any comments, and messages that can be seen in any of your social media accounts.
Hootsuite also allows you to target your customers with content that is based on the details of your demographics, which allows you to have a more focused communication with your viewers. If you want something that you can use to save a lot of time, then HootSuite will be your best bet.
Constant Contact Email Marketing Software
If you use email marketing as a marketing strategy for your business, then this tool will be of great help to you. This tool is considered an email marketer’s favorite because it lets you craft newsletters with ease.
Constant Contact allows users to create newsletters and emails because it is filled with hundreds or maybe thousands of professional email templates to choose from. It also has template designs, which are easy to use as well. All you need to do is click and drag from the selection of images, or you may use your own.
Additionally, this excellent tool allows you to manage the whole performance of your email, starting from creating a list of contacts, groups, number of clicks, conversions, tracking of emails, and the number of people who delete the emails you send.
You can even use this tool to conduct opinion polls and feedback from your customers.
This content marketing tool has been around for years, and it has been one of the pioneers of modern digital marketing. The software is designed to help inbound marketing.
It helps companies transform their outbound strategies into inbound strategy, which includes emails, cold calling, Television ads, trade shows and others. The lead generation focuses on getting companies the natural way by consumers.
This tool will help you get more exposure in the long run if that is your aim as a company.
If your business uses social media networks like Twitter, Instagram, and Facebook, then the AgoraPulse tool will be the best one for you. It has been named one of the strongest scheduling tools on the Internet available. It allows the user to have analytic reports for all three of your social networks. Plus, you can even export your reports into power point slides so that you can show your team.
But truly, one of the core strengths of this tool is its ability to organize all of your conversations for each social media network that you own. The interface is easy to use because it looks like an ordinary email inbox or Instant messaging window.
You can very easily segment all of the customers that interact with your account, which simplifies your communication. This, in turn, allows you to build trust and meaningful relationships with your viewers on all your social media accounts.
Even better, the tool has a badging system, which allows you to tag the most important interactions on your social media networks, like brand ambassadors or industry influencers. This means that you will never miss a post from these particular people ever. Additionally, you can also use it to run all of your promotions.
One of the core parts of a great content marketing strategy is always to keep yourself updated with the latest trends and what’s happening. If you don’t keep updated, then BuzzSumo will be the best tool for you to use.
Another significant advantage is the fact that this tool will help you research on all those latest trends. When you visit the website, you will be asked to enter your domain name, a keyword or a topic into the search field. Once you hit the enter key, you will see a list of all the links to articles that are ranked highly by social media networks.
If you are a content marketer that gives value to the tools that you use, then this one will help you gain the quick results that you want. It will not only give you access to all the current trends, but it can also help you stay on top of your competition. This is because; you can use the patterns to come up with ideas for your content generation.
Also, you can use this tool to start building your list of influencers, specifically those who you want to start reaching out and engaging within the long run.
Another important part of content marketing, are the images that you create. This is because it plays a significant role in generating traffic for your website. Of course, the perfect image can entice your viewers to click and read the content that you create. So, with that being said, you will need a picture tool that will help you generate those clicks.
Canva is another great online tool that you can use to create graphics quickly. Even better, you can just drag and drop. The first few visits that you make to the Canva website will be a little confusing. But there is a quick tutorial available for those who want to use it for the first time.
The SocialOomph is an exceptional tool that you can use every day for your marketing campaigns. The best part about it is, you won’t need to log in frequently because it will do the work for you.
It also has features for Tumblr, Pinterest, Instagram, Twitter and Facebook, this tool is indeed one tool that will help boost your campaigns as often as you need to. If you are on twitter almost 24 hours a day, the Twitter feature will be advantageous.
You can create messages, and follow back automatically if you have any new Twitter followers. You can also schedule your tweets, and conduct tracking of keywords or you can also directly message your fans. You can also clean up your inbox directly from the platform.
There are also a lot of other useful features that you can use, so it is recommended that you try it out for yourself.
Try out these Tools to improve your content marketing strategies
Without a doubt, content marketing is one of the most effective digital marketing strategies. All of the tools mentioned above, are designed to help you with your content marketing strategy. Each tool has its strengths; you can select any, which appeals to you the most.
Whether you are focused on targeting a new market, growing your influencers, etc. We can guarantee that after you make use of these tools on your social media platforms or website, you can reach success in no time.