The e-commerce economy is anticipated to continue with its rapid growth and upward trajectory.
The opportunity for entrepreneurs to be successful is intriguing, promising, and exciting.
Ecommerce predictions for future retail e-commerce sales in the United States for 2018 is $491.5 billion.
The growth only produces results for you if approached in the right way.
20 tips to prepare for the future of ecommerce in 2018
1. Don’t rush launching a website. Like with the development of e-commerce and the e-commerce market, forcing the launch of a website is a mistake made by unsuccessful e-commerce entrepreneurs.
You do not want to mess up the one shot at launching a site.
It is acceptable to buy a domain and publish a ‘Coming Soon’ page. Lay some substantial groundwork such as paid advertising, social media, and SEO before making the big reveal.
2. Focus on the users. The most significant shortcoming of e-commerce is customers cannot physically see, touch, smell, or feel products before deciding to buy.
Compensate for the deficiency in other areas with a strategic plan. Optimized shopping carts that make the checkout process smooth, giving free shipping and offering appropriate pricing and other services are examples of compensation and the benefit of e-commerce for both your small business and your customers.
3. Test everything. Invest in testing and analytics to be used before, during, and after launching an e-commerce website. Get into the mind of customers to find out what works, what doesn’t, and why. Some A/B testing tools to use, include:
- Five Second Test
- Google Analytics Experiments
- Convert Experiment
- AB Tasty
- Adobe Target
4. Work closely with social media. Social media is the heartbeat of e-commerce business. It provides a glance into the lives of customers. Successful e-commerce entrepreneurs do not delegate or outsource social media. It is pertinent to be involved.
5. Automate part of the social network. Planning a social strategy frees up time to focus on other tasks. Schedule all the Facebook posts for a month at a time. You will not have to think about them until the following month.
Moderating comments is still required, but less time is spent developing content when it is done all at one time instead of cutting time each day or week out of the schedule to create it.
6. Include social elements on your site. Help funnel conversation by having social login options, follow buttons, testimonials, and product reviews.
7. Be available on mobile devices. Tablets play an important role in worldwide consumer spending via mobile devices increases. An e-commerce business without mobile is nearly irrelevant.
8. Collect data. Most entrepreneurs who are not successful when launching their first site will likely try again. It is critical to build databases and collect customer information to help start future websites.
9. Evolve with changes. Customer tastes, trends, and technology will change. You must change with them to be successful in a variable market.
10. Micro-target your online audience. E-commerce establishes a territory by designing and defining a website to reach an audience that has common characteristics or interests.
11. Personalize the site is a commerce future trend. Site visitors want a one-of-a-kind experience that caters to their interests and needs.
Even small players have the technology available that can capture shoppers’ preferences and interests. It allows generating a shopping experience and product selection led by promotions tailored to them.
12. Remain on top of SEO. More and more businesses will enter the increasingly crowded space of e-commerce. It is essential to be on top of search engine optimization to stand out from the competition. A connection with a skilled SEO Service helps stay competitive and at the top of Google.
13. Create content that is relevant to potential buyers. Winning e-commerce websites use crowd-sourced content to attract customers. Amazon attracts millions of customers by encouraging them to give their opinion about products they offer.
A strategy to help customers find your service or product via Google is to use meta tags and keywords to raise your search engine results ranking.
14. Ask for user-generated content. User-generated content builds interaction with customers without putting much time or money into the campaign. Ask people to submit blog posts, videos, and pictures.
Doritos excites fans and ends up with a commercial that did not require a design crew by holding a contest every year for the Super Bowl. Customers make the ads and submit them on the Doritos website.
15. Tailor the browsing experience to targeted segments. Well-structured navigation and brand-appropriate design remain vital components for attracting visitors and getting them to return.
If your audience is college students, use a flashy design with vibrant colors that evoke a sense of adventure and youth.
16. Create multi-channel offerings. Integrating across channels enables consumers to consistently experience your brand regardless of the shopping method they choose. When selling through different channels, make sure products are sufficiently differentiated if there is a difference in price.
Sales will increase if the brand experience, promotional strategies, and product availability are consistent whether on a mobile device, in-store, or online. Implement a cloud-based technology supply chain to monitor performance across all channels.
17. Use third-party logistics providers. Tap into logistics to manage high volumes of complex orders. The ability to handle exchanges and returns economically and quickly is a key differentiator. Innovative fulfillment networks and same-day delivery can be competitive advantages.
18. Give thought to subscription commerce. There are several forms of subscription commerce. They replenishment model sends a commodity item to customers every month.
A more promising model is the discovery model. It offers to deliver customized, hard-to-find, or new products periodically to a customer’s doorstep.
19. Cut out the middleman. The web enables small companies to reach many customers quickly. More and more manufacturers are willing to do business with small brands.
New products are more likely to be introduced to the market by small names because of less constraint due to complex supply chains and limited shelf space.
The final tip on future of ecommerce technology
20. Reward loyal customers. Implementing a loyalty program brings customers back to your site. It makes them feel appreciated and convinces them to spend more money.