There once was a time where you had to spend money on radio and television to get the word out about your business.
Nowadays, the Internet has given business owners the opportunity to create a digital storefront that customers can access at home.
Most business owners find their website to be one of the most effective tools at their disposal at driving sales
However, a site that doesn’t get any visitors isn’t beneficial. So, how to promote your website or business for free and drive visitors to your digital storefront?
More importantly, is there a way to get traffic to your website without spending a penny?
Let’s look at some of the best ways to promote your website for free.
Fill Your Website with Great Content
People will only visit your website on a regular basis if you update your website and what you’re offering them.
You need engaging content like high-quality blog posts that will appeal to your customers.
Some of the most successful businesses today use blogs to help bring traffic to their website.
If people know they can rely on you to provide quality reading material, they will come back and, more importantly, tell others about your engaging content.
This is the single best way to advertise website online at no cost.
Market your site for free on Social Media
Of course, no one will come to your website if they don’t know about it.
Sharing your website on social media is one of the best ways to implement free digital marketing strategies. Using the content, you created after reading the first tip gives you a great “excuse” to share to your social media followers.
People don’t merely want to see you sharing a link to your website. Show off your newest blog post or photo and give your followers a reason to visit your website.
Engage and Share on Social Media
Businesses that are successful online are the businesses that engage with people on social media.
Being active on social media is one thing—being engaging is an entirely different level of social media marketing. When sharing content and on social media, follow up your posts by engaging with your followers.
People don’t want to see you as a business standing on a soapbox yelling about their website. They want to visit the site of a company that genuinely cares to be a part of an online conversation.
Use Videos To Promote Your Site
When people think about sharing something about their business on social media they immediately think of Facebook and Twitter. While those two social networks are two of the most popular, it’s important not to forget about other networks like YouTube.
Your potential customers spend a lot of time on YouTube so that means you should be there too. In fact, Youtube is the second largest search engine.
Create a video that appeals to your customers offering tips or sharing new information. Gain attention by providing great content and share your website as a part of that content. Videos give you a great opportunity to share new products or features in a visual format that a lot of your customers will respond to. Plus, videos can be shared on your website.
Even if people don’t spend time on YouTube, they may visit your website to watch new videos just like they would visit to see the latest blog updates.
You can also repurpose the videos to include in your blog postings, facebook, or twitter.
Incorporate Your Website Address into Existing Marketing
Okay, this method may not technically be free, but it’s important to include your website in any regular marketing you may do. Your site is going to be one of the leading ways that new customers get in contact with you.
In most cases, it’s much easier for a customer to remember a website than a phone number.
If you’re making business cards, brochures, wrapping your work vehicle or paying for traditional advertising, be sure that your website is included in everything you do.
It’s a small change to make to your regular marketing, but it can make a big difference and help grow awareness of your website.
Partner with Other Websites
Chances are there are a number of different websites your customers visit every day. If you are in a particular industry that has several segments within it, then it may be helpful to partner with other websites to share each other’s content.
One simplified example of this is when websites do guest blogs with people from different sites. Let’s say you are a wedding caterer in Dallas, connect with a wedding planner or florist and promote each other’s services. Call it networking.
This can be an easy and free way to reach a new audience while helping other website owners introduce themselves to your audience.
Not only do you get to meet new customers but you provide your existing customers with unique, valuable content by introducing them to someone that may be of interest to them. Look for websites you can partner with that may have an audience interested in what you have to offer.
Release a Press Release
Using the media to your advantage means doing more than merely buying advertisements.
If your business is launching new products or has taken on a new initiative, then write a short press release and send it to relevant media outlets. This is one of the best ways to advertise your website.
This would be especially helpful in smaller markets where local news may be more willing to cover the accomplishments of small businesses. Every press release should direct to your website for people that want to learn more.
This is a great way to build some buzz around what you’re doing and potentially get some free press for your website.
How to Promote Your Site: Always Keep Learning
This isn’t a tip to get more visitors to your website.
However, you should always stay up to date with the latest advances in marketing.
Find new, unique ways to reach out to your potential customers and never be afraid to try something new.
Try things like search engine optimization ( LOCAL SEO ) to maximize the results from search engines, free website promotions, or create new and exciting articles for your website.
That next significant marketing opportunity may be the one you need to take your website traffic to the next level.
Use these tips to drive traffic to your website.