A successful business owner will know how many consumers enter his store or walk by. They will also know which products or services are the best sellers from those that don’t sell well.
So why should your business website be any different?
Most people prefer to shop or find a service online because it is more convenient. So, regardless if your business is big or small, being able to maintain a stable and vigorous presence online is a requirement in today’s market.
Everything starts with clarity of your message and the design of your website. A site that is easy to understand, easy to navigate, and has an eye-catching design is an efficient way to generate leads for your business. If you put in the effort to market and build your website with conversions in mind, you will reap the rewards. We will also let you know few mistakes which can kill website conversion rate.
Take note that a website that is poorly designed will mean wasted opportunities. An attractive and professional looking site is only half the battle.
Making sure that you monitor your site’s performance, and tweaking it a little to help improve the performance is just as important.
We are providing conversion rate optimization tricks to help you maximize your website.
1. Make sure you use a responsive design
Have you noticed that some of the Internet sites now are starting to come up on mobile Believe it or not, almost 50% of searches come from mobile devices.
So, if your business doesn’t have a mobile-friendly website, you’ve lost more than half of the potential opportunities for new business. Mobile friendly usually means that your current website shrinks according to the size of the device that is being used, which is called responsive design.
You also may get a separate mobile version of your website, through a responsive site, which can be better for SEO or search engine optimization.
If you notice, most of the successful websites now have a mobile-friendly website, and usually, it’s responsive.
2. Create concise messages
Sometimes, when you read content from a website your attention and mindset may be different from that of a print document. More often than not, there can be long blocks of text with small print. And these can be annoying to customers.
With online content, however, you have the advantage to use a bigger font and point quickly. Take note that your visitors go to you to seek solutions to their problems, so you need to be able to answer their questions immediately.
3. Fresh Content Is Key To Conversion Rate Optimization
When you pass by a store, have you noticed that most businesses change their window display every month? The same must apply for your website. You have to develop fresh content frequently to put on your landing page or home page.
People get sick of reading the same thing over and over. It’s also essential that you give your viewers the opportunity to share your content as this allows them to promote your website at the same time. Plus, sharing your content also helps your SEO.
Take favorite sites like eBay for example. Every time you come across their website, they have sales, deals, or new content to display. This reveals that they are up to the moment retailers because they update regularly.
4. Take advantage of user behavior metrics
For any business owner out there, you should always be aware of how your visitors behave on your website. Because this is relevant data that you can use later on to grow your business.
In fact, there is a way that you can check this for free, and it’s called Google Analytics. This tool is straightforward, and it allows you to view in detail how your users behave on your site. It’s great because it will also help you fine-tune your promotions.
Another useful tool that you can use is called Crazy Egg, which shows you a heat map for your site, and details exactly where your visitors click. Gathering all of this information will enable you to create compelling pages and of course gain higher sales.
It is advisable that you check your analytics at least once a month.
5. Implement layered landing pages for conversions
Getting your customers to visit your page is excellent, but guiding them to your landing pages that dig deeper is more valuable.
Some businesses offer a broad selection of services and products that require a landing page for each category. That is the only way that you will be able to build a substantial presence in that market.
Take eBay or Amazon for example. These sites sell many items and in different categories. You can’t put everything on the home page because that’s just a terrible idea. Plus, you could miss opportunities wherein your customer does a comprehensive search.
But unlike many sites, eBay and Amazon have categories, and each category you have a specific landing page for each item. Ideally, you should have the same thing on your website.
Moreover, if you are going to run a pay per click campaign on Google, you have to ensure that all of your visitors land on the landing page, instead of your home page. This is where an effective call to actions and messaging comes into play. This will help your site rank properly on site engines and lower your pay per click cost.
One of the most proven methods of increasing your ROI or return on investment is thru conversion optimization of your landing page.
We have come up with a list of eight website design tactics to create high converting landing pages.
We have compiled a list of eight killer website design tricks that you can use to attain high-converting landing pages. From the simple tips to the optimization strategies that can be show-stopping, the methods compiled below will have an immediate influence on your landing page conversion rate.
6. For high converting landing pages optimization, mobile-friendly Is essential
The majority of surfers are on mobile devices, always optimize first for mobile.
The landing page forms should make it very easy for the mobile user to feed their information. This would be to the extent where sending a text message would be a little bit more complicated than filling a form on the landing page. Remember that you are giving your prospective clients what they want by making their journey virtually effortless.
In turn, this is likely to motivate the customer go the extra mile and increase your conversion rate.
7. Create a decisive call to action to increase Conversions
It may be time to consider changing your strategy if at all you are using “Submit” as your call to action. Calls to Action are very paramount website design tricks to any landing page. This is because they may translate to either a bounce or a conversion.
However, many advertisers don’t seem to give them anything more than brief consideration. It will not matter how secure your entire landing page might be if you don’t have a strong CTA. It will be important that the next time you take the time to devise a Call To Action, utilize the strategy of “I want to..”
The CTA of your landing page should complete a sentence that starts with “I want to…” You don’t have to necessarily include the words “I want to…” in your CTA, but a synonym will always get you high-converting landing pages.
8. Utilize ‘The Voice of the Customer’ in your copy
For your landing page to succeed, it is imperative to take into account design considerations. However, the copy is just as paramount if not more so. Using ‘the voice of the customer’ is one of the excellent ways to create a landing page.
There are very many marketing materials and landing pages, in general, that is full of sleazy marketing terminologies, and buzzwords took straight out of manuals of sales training. This is especially rampant among businesses at the enterprise level where there is a school of thinking that the more complex the language is, the better.
However, it is more effective to speak to the customer using the language they can easily understand. It will also result in far much higher conversion rates. This is especially rampant among businesses at the enterprise level.
At this level, there is a notion that the more complex the language is, the better. However, it is more efficient to speak to the customer using the language they can easily understand. It will also result in higher conversion rates.
The use of a language that reiterates on wants, needs, and projections is a potent method to appeal to prospective clients. Determining the voice of your customer is a data-driven, empirical research process that finds out what your customer wants and why.
These then continue to plan your offering in such a way that it appeals directly to the customer’s desires. Emphasize every selling point from the view of the benefits that accrue to the client and not how specialized the software can ever be. Emphasize every selling point from the advantages that accrue to the customer and not how specialized the software can be.
9 Make use of ‘Power words’ in the copy your landing page.
It is a compelling use of the voice of the customer on your landing page. However, combining the voice of the consumer with ‘power words’ can help in improving your conversion. Using power words is more of structuring your web copy in a manner that appeals to the emotions of your prospect.
The trick encompasses more than the choice of particular words or the phrasing of the landing page. Your copy should meticulously manipulate the fears of the prospect customer which ultimately makes your text very useful in conversion. The website design trick encompasses more than the choice of particular words or the phrasing of the landing page.
Your copy should meticulously manipulate the fears of the prospect customer which ultimately makes your text very useful in conversion.
10. Get Rid Of Your Old Pages and Upgrade
This is where we bust the big guns and propose a bold strategy in website designing trends; getting rid of your landing page altogether. This may be seen as crazy or counter-intuitive. However, in today’s web designs, it is not necessary to have prospects forced into a landing page at all.
Some new formats eliminate the necessity of a landing page that is currently available to advertisers. These new ad formats have proven to be much more efficient than the conventional funnel approach. This is contrary to the belief that they would hurt conversion rate.
For example, the Lead Generation cards in Twitter enable prospects to utilize offers from the ad itself directly.
In today’s web marketing, marketers are caught up in a school of thought that is quickly becoming obsolete. Being courageous enough to take the bold steps will propel you ahead of your competition.
11. Maintain a consistent messaging between Ads and Landing Pages
As much as this seems like a no-brainer, you will be intrigued by the number of advertisers who fail to do this. You may have a broken URL in your ad if what the ad promises does not translate to what the landing page delivers. Your landing page should ideally match the ad which in turn translates to a relevant and predictable user experience.
Many advertisers just send tier PPC traffic to their homepage or even worse to their generic splash page. From a visual perspective, it is imperative to maintain a consistent messaging. Many advertisers just send tier PPC traffic to their homepage or even worse to their generic splash page.
12. Drastically change your Sales Funnel
It is very accurate that small optimizations make for little results. Font kerning and amending the colors of the buttons may give you the feeling that you are moving the needle, but in reality, you will be wasting time and missing out on tremendous opportunities on high-converting landing pages.
For significant results, it is inevitable to execute significant changes. One of the most important changes you can make is to adjust the sign-up flow of your landing page drastically.
Changing the sign-up flow of your landing page increases the conversion of your landing pages in the sense that it gives the feeling that the user is in control. This reinforces the belief that the user can determine their line of action without being coerced into decisions which may be rigid or linear. Ensure that regardless of what happens to your sign-up flow, your A/B tests them first so you can make the right decision from hard data.
13. Try Call-Only campaigns
This is another one among killer website design tricks that eliminates the need for a landing page. We have put this method on top of our list as it beats the others hands down when it comes to its ability to impact on how you convert positively.
Users are on average more likely to convert from mobile rather than desktop SERP by a factor of nine. The combination with the fact that they are three times as much clicks when it comes to calls for business, there is a viable reason for even eliminating the pages. These pages can be replaced with Call-Only Campaigns.
AdWords’ call-only campaigns enable you to have a phone number that can be clicked as part of your ad. This will replace the conventional URL which means that your ad will let potential clients and visitors directly call your business from your ad.
Try these Website conversion landing page optimization best practices
This article highlights landing page conversion optimization to increase your ROI. It gives you the essential web development tips available.
By following these simple tips, you can be one step closer to establishing yourself as a leader in the online marketplace. Always remember that you need to stay on top of the market trends, update your site regularly, allow people to share your content.
We can guarantee that after you try to complete each tip listed above, you can get ahead of your competition. And ensure success for your business in the long run.