One of the most proven methods of increasing your ROI or return on investment is thru conversion optimization of your landing page.

We have come up with a list of eight website design tactics to create high converting landing pages. 

what is landing page optimization

Landing page tips

We have compiled a list of eight killer website design tips that you can use to attain high-converting landing pages.

From the simple tips to the optimization strategies that can be show-stopping, the methods compiled below will have an immediate influence on your landing page conversion rate.

  1. For high converting landing pages optimization, mobile-friendly Is essential

mobile friendly landing pagesThe majority of surfers are on mobile devices, always optimize first for mobile.

The landing page forms should make it very easy for the mobile user to feed their information.

This would be to the extent where sending a text message would be a little bit more complicated than filling a form on the landing page.

Remember that you are giving your prospective clients what they want by making their journey virtually effortless.

In turn, this is likely to motivate the customer go the extra mile and increase your conversion rate.

Devise a decisive call to action to increase Conversions

It may be time to consider changing your strategy if at all you are using “Submit” as your call to action. Calls to Action are paramount website design tactics to any landing page. This is because they may translate to either a bounce or a conversion.

However, many advertisers do not seem to give them anything more than brief consideration. It will not matter how secure your entire landing page might be if you do not have a strong CTA.

It will be important that the next time you take the time to create a Call To Action, utilize the strategy of “I want to..”

computer screen with green button

The CTA of your landing page should complete a sentence that starts with “I want to…” You do not have to necessarily include the words “I want to…” in your CTA, but a synonym will always get you high-converting landing pages.

Utilize ‘The Voice of the Customer’ in your copy

For your landing page to succeed, it is imperative to take into account design considerations. However, the copy is just as paramount if not more so. Using ‘the voice of the customer’ is one of the excellent ways to create a landing page.

Voice of the customers

There are very many marketing materials and landing pages, in general, that is full of sleazy marketing terminologies, and buzzwords took straight out of manuals of sales training. This is especially rampant among businesses at the enterprise level where there is a school of thinking that the more complex the language is, the better.

However, it is more effective to speak to the customer using the language they can easily understand. It will also result in far much higher conversion rates. This is especially rampant among businesses at the enterprise level.

At this level, there is a notion that the more complex the language is, the better.

However, it is more useful to speak to the customer using the language they can easily understand. It will also result in higher conversion rates.

high-converting landing page example

Landing page conversion rate starts with the basics.

The use of a language that reiterates on wants, needs, and projections is a potent method to appeal to prospective clients. Determining the voice of your customer is a data-driven, empirical research process that finds out what your customer wants and why.

These then continue to plan your offering in such a way that it appeals directly to the customer’s desires. Emphasize every selling point from the view of the benefits that accrue to the client and not how specialized the software can ever be. Emphasize every selling point from the advantages that accrue to the customer and not how specialized the software can be.

Make use of ‘Power words’ in the copy your landing page.

It is a compelling use of the voice of the customer on your landing page. However, combining voice of the consumer with ‘power words’ can help in improving your conversion. Using power words is more of structuring your web copy in a manner that appeals to the emotions of your prospect.

This tip is more than the choice of particular words or the phrasing of the landing page.

Your copy should meticulously manipulate the fears of the prospect customer which ultimately makes your text very useful in conversion.

Get Rid Of Your Old Pages and use New Ad Formats

This is where we bust the big guns and propose a bold strategy in website designing trends; getting rid of your landing page altogether. This may be seen as crazy or counter-intuitive.

However, in today’s web designs, it is not necessary to have prospects forced into a landing page at all.

Use A/B testing

Some new formats eliminate the necessity of a landing page that is currently available to advertisers. These new ad formats have proven to be much more efficient than the conventional funnel approach. This is contrary to the belief that they would hurt conversion rate.

For example, the Lead Generation cards in Twitter enable prospects to utilize offers from the ad itself directly. This results in saving time for your potential customres and reduce the necessary steps for the client to convert.

In today’s web marketing, marketers are caught up in a school of thought that is quickly becoming obsolete. Being courageous enough to take the bold steps will propel you ahead of your competition.

Maintain a consistent messaging between Ads and Landing Pages

As much as this seems like a no-brainer, you will be intrigued by the number of advertisers who fail to do this.

You may have a broken URL in your ad if what the ad promises does not translate to what the landing page delivers. Your landing page should ideally match the ad which in turn translates to a relevant and predictable user experience.

email click through rate

Many advertisers just send tier PPC traffic to their homepage or even worse to their generic splash page. From a visual perspective, it is imperative to maintain a consistent messaging. Many advertisers just send tier PPC traffic to their homepage or even worse to their generic splash page.

Drastically change your Sales Funnel

It is very accurate that small optimizations make for little results. Font kerning and amending the colors of the buttons may give you the feeling that you are moving the needle, but in reality, you will be wasting time and missing out on tremendous opportunities on high-converting landing pages.

For results, it is inevitable to execute significant changes. One of the most important changes you can make is to adjust the sign-up flow of your landing page drastically.

Sales funnel graphic

Changing the sign-up flow of your landing page increases the conversion of your landing pages in the sense that it gives the feeling that the user is in control. This reinforces the belief that the user can determine their line of action without being coerced into decisions which may be rigid or linear.

Ensure that regardless of what happens to your sign-up flow, your A/B tests them first so you can make the right decision from hard data.

Try Call-Only campaigns

This is another design tip that eliminates the need for a landing page. We have put this method on top of our list as it beats the others hands down when it comes to its ability to impact on how you convert positively.

Users are on average more likely to convert from mobile rather than desktop SERP by a factor of nine. The combination of the fact that they are three times as much clicks when it comes to calls for business, there is a viable reason for even eliminating the pages.

These pages can be replaced with Call-Only Campaigns.

Call campaigns

AdWords’ call-only campaigns enable you to have a phone number that can be clicked as part of your ad.

This will replace the conventional URL which means that your ad will let potential clients and visitors directly call your business from your ad.

This is the very efficient practice done without landing pages, web forms or clicks.

AdWords’ call-only campaigns enable you to have a phone number that you can click as part of your ad.

This will replace the conventional URL. This means that your ad will allow potential clients and visitors to directly call your business from your ad. This is done without landing pages, web forms or clicks.

Conclusion, landing page optimization best practices

This article highlights landing page conversion optimization to increase your ROI. It gives you the essential web development tips available.

We hope that you will make an informed decision depending on the ones that you are already using and how to optimize them and the ones that are worth trying out. If you are still confused, contact us.

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