Your Website Defines Your Company
In the modern world, it is imperative for your organization to be successful it must have an engaging website that not only is attractive, but easy to navigate as well. Your site is the window inside your business for the world to see what it is you have to offer. Should you hire a web designer or do it yourself?
If your site is developed and designed by a professional with your success in mind, you should see a rise in traffic flow and an increase in your bottom line. Web design is a tricky business. One day the strategies may work one way and the next day works completely different.
Your website is merely a branch of you and your company. You want more online traffic and higher search engine results. Your site can bring in more money than you ever dreamed possible. With all this at stake, why would you risk it all by hiring a web design firm that you can’t sit at a conference table with because they are in a different country?
Before you begin a website project, you will have to decide whether to hire a local website developer or choose a remote firm. The more you research, you will find there are advantages to both. However, just because something is cheaper or easier to obtain doesn’t always mean it is the right choice.
So, what is the right choice? A globally known organization with hundreds of corporate clients? A national organization servicing dozens of clients? Hiring a large design firm so that you will have a stellar web design is not always the case.
When a large web developer has hundreds of clients, it can mean their calendars are full which often leads to smaller companies not getting the attention they need and deserve. Probably not what you would want or need for a new website, right?
Frequent Communication Is Important
For your site to function to its fullest, a significant amount of communication between you and the developer is necessary. If there is a constant flow of communication between both parties, the web designer will better understand the expected requirements for your website.
The more efficiently the parties are at translating these expectations as well as working out details, the more effective the designer will be at delivering. Frequent communication ensures needed changes will take place promptly providing satisfaction between all parties involved.
Nothing will slow production down as quickly as the lack of communication. If your design team hits a roadblock that needs your input before they can continue and you are in a six-hour different time zone, you have just lost one full day of productivity.
After a few of days like this, your project will become stagnant and pushed to the back burner. It may not be this way with all outsourced web designers, but, time is usually a large issue with coordinating with companies halfway around the globe.
You may get lucky and find an out-of-country freelancer that doesn’t mind working nights just to coordinate with your day-time schedule, but, I doubt it. When there is a significant time-gap, errors in communication can be catastrophic. One small missed detail to your website can be a costly mistake to your bottom line.
With local web designers, you know their time zone, their office hours, and you also know if nothing else, you can email or text them at 8:00 am your time and have your answer in a few hours-tops. When time is of the essence, a couple of hours can change the entire course of a website. Ask yourself, do I need a web designer near me? The answer should be, yes.
Working with a local web designer you have the option of getting results right away and not have to wait twelve hours try to conduct network calls at midnight.
HELP, I need a website designer!
Every business owner that has done even the smallest web search on “how to hire a good web designer.” Knows there are a bazillion freelance website builders in foreign countries that offer their talents for a lot less than what your local company advertises.
Web developers overseas will more than likely take you as their client but not have the means to provide you with excellent content. Content is something they will expect from you to proceed. Because of the language barrier, outsourcing can run into material sounding jumbled and not well put together.
Having an understanding of this upfront will help you while interviewing local web designers as well. Be sure to ask the firms you interview where and how they obtain their content. The last thing you want is to lock yourself in with a small budget only to be forced to hire expensive content writers or get stuck with poor quality content.
Hiring a local design agency will enable you to communicate the following better:
- The need for content
- The different types of content
- How your content should rank
- How often to make changes.
Another plus is you both will understand terms and “puns” if you speak the same language while understanding your culture.
With concerns about language barriers, comes the same concerns for the difference in cultural obstacles. While most international designers who offer their services to U.S. business’ can communicate in English, however, conveying your desires, concepts, and ideas through a webcam may be a bit trying.
The words may sound the same, yet the meaning and spelling be different. The slightest difference will make communication, language, and descriptives awkward. For instance, if you have a food service business and you specialize in pizza, an outsourced web designer may know what pizza is but have issues writing about it in your language and with your concept.
You Need A Developer That Understands Your Brand
There is much debate regarding outsourcing a web designer on whether or not the real vision and idea of a brand will be reflected. The debate stems from the fact that different countries hold different values to different products.
An example of this would be the hype surrounding the sport of football and baseball in America.
This means nothing in other nations, such as India. Therefore, if you have a company that ultimately relies on an American audience, an outsourced graphic designer may not understand the impact.
When searching for a web designer, it is Apparently that they understand what it is you do, why you do it, and how you do it. If your history and knowledge are of the same, then chances are you will both fall on the same page with an idea.
The concept of your website is to exploit your brand. You want to get it out there and make it known for the world to see and invest in your company. Hiring a local web design company will establish a strategy or a plan that will not only be effective but will also be a necessity for you and your business.
For this to happen, the person behind the development of your website needs to understand where you’re coming from and what it is you need to succeed as an organization. By hiring locally, you’re already ahead. Your agency choice will already be familiar with what works and doesn’t work in your industry.
There will be nothing more damaging than hiring an agent that has zero knowledge of what it is you do. You need someone familiar with your region, knows what does and doesn’t work in design, and an in-depth understanding of the individual types that will access your site.
Trusting your company to a local design firm to create your website not only guarantees they have knowledge of your area and what customers to entice but they may already be familiar with your brand. Having this understanding up-front is a significant advantage and will save you many hours in the beginning steps.
You Want Complete Service From Website Companies
It’s no secret that the target selling point for outsourcing a freelance web designer is hands-down the cost. If you spend a lot of time online, you can locate an overseas designer who will submit a price typically less than half of the price you can expect to pay for a local designer or developer.
For some business owners, this may be the deal breaker. However, be careful when you base your website and its capabilities on price alone. The truth is, you are going to pay more for a local designer, but for a good reason.
Typically with local website designers, you get a full package deal that you can’t get by outsourcing, such as being available to discuss your project anytime and with a clear understanding. If you want a sit-down meeting, that is part of the package as well.
If problems surface, your designer is available for your time, and your level; you will not appreciate this scenario until you are in the position of having no other choice. Remember how frustrated you get when you call a customer service number and not understand the person on the other end?
The package you receive from a local web designer not only reflects all the talent they bring to the table but also their level of service they extend to their customers. Both are worth its weight in gold.
If you have a small project that requires little work and attention on a low budget, outsourcing may be for you. But, if you need a team or an individual that will guide you from the beginning and will stay for as long as you need them, then choosing a local designer is your best bet.
You Need Confidence, Security, Support, and Service
Having the confidence and security that comes from working with a local designer is impossible to have with outsourcing. Most local designers have an array of clients you can contact that will supply you with honest recommendations and reviews.
By doing so is an excellent way to ensure the firm you are working with is legit and provides the latest technology and tools your website will need to be successful. Also, you will have protection from the laws that can protect you if there were any disputes regarding your project.
Conducting technical interviews before choosing an overseas agency can help ensure your site is secure but what happens if there is a conflict that arises mid-project? Working with an offshore company provides you with no protection if the project takes a wrong turn.
One other advantage of hiring locally is the ability to receive post-launch services and support you will need in the future. When you hire a professional website designer, you should receive a service level agreement which covers many issues that might occur once the project is complete.
Service agreements such as this provide some ongoing services such as digital marketing and SEO which will continue to boost your website. Perhaps the most significant concern of outsourcing website work is the level of security with both the legal and the technical aspect.
Obviously, there are many factors to consider when you are deciding between a website developer locally or outsourcing to a freelancer job site. There is more to consider than just the cost. The best thing you can do is sift through the different factors and choose the best option for you and your company.
If you choose to outsource, you will need to embrace the issues surrounding working with someone with a different understanding than you and in a different time zone leading to many delays.
Working with a professional local website design team offers you security and will help the process run a lot smoother. You will be able to go in the right direction needed to receive the best return on your investment. Just do your homework and keep in mind the famous Red Adair words, “If you think it is expensive to hire a professional, wait until you hire an amateur.”
Find out today how much does it cost to build a website for a small business.