One of the biggest misconceptions regarding online marketing is that once your website is built and online, clients will suddenly find you and increase your revenue. This couldn’t be further from the truth.
If you build it, they won’t just come. As a Dallas PPC Expert, I can tell you that is often not the case.
You have to find a way to attract people to your website and guide them there.
And unfortunately, in this day and age, you may be dealing with hundreds or thousands of other websites that are similar to yours, other a similar services or the same product. You need a way to stand out in your niche and draw people in. One way you can do this is with pay per click advertising or PPC advertising. But when it comes to PPC, one of the biggest mistakes you can make is trying to do it yourself.
Here’s some information you need to know before you hire PPC expert:
How Can A PPC Expert Help Improve Your Business?
When you build a website, you have to lure people to your website. Unfortunately, a new website is not going to be ranked highly by the search engines. According to Internet Live stats, there are currently over 1.2 BILLION websites. Overall, search spending in the US is expected to increase 24 percent over the next three years, from $36.69 billion in 2017 to $45.63 billion in 2019 according to Search Engine Land.
The number one way that people find your business is by searching with a search engine.
Since you will not be ranked very high in the results, you can pay to be listed in one of the advertised spots, which is usually two or three spots above the regular rankings. However, you pay each time someone searches the term you pay for and then clicks your ad.
Pay per click advertising helps people who are searching for the terms you specify, find your website. This may help you promote your website and to draw in new customers. However, it also has an equally important purpose aside from specifically bringing in new clients. You need people to click on your website and stay on the website for a certain amount of time to increase your rankings with search engines. The more individuals who visit your page and stay on it, the more relevant the search engines will think your page is.
Slowly but surely, you can climb the ranks, and when used in conjunction with other SEO techniques, you can achieve a higher search engine ranking, improve website conversion rate and draw more traffic and customers to your website.
Why Are You Wasting Your PPC Budget Doing it Yourself?
Pay per click advertising is a very specialized form of advertising.
For example, if you are a plumber, you may think that you should advertise to those who are searching for a plumber in whatever city you live in. However, you will pay more for this per click keyword than more specific ones. And there will be more competition for the generic keywords. Instead, you want to focus on specialized keywords such as drain cleaning, burst pipe removal or clogged toilet.
If you pick the wrong keywords, your marketing campaign will not go very far, and you will wind up spending a lot of money for sub-par results. This is a waste of your PPC budget. Google Adwords can get expensive, very fast!
The keywords that you use in your pay per click campaign have a significant effect on how much is spent and how effective your campaign is.
However, what may work for one region of the country or one type of business, may not work for another. Let’s go back to our plumber keywords. Thawing frozen pipes may be a top keyword in one city but may be underutilized in another. If you are in a town where there is fierce competition for this keyword, a PPC campaign with this keyword may not be very efficient. Likewise, if you use this keyword in an underutilized city, it may be a huge advantage to you.
An expert PPC Consultant knows how to tell what keywords you want to utilize in your pay per click campaign based on how much the clicks are going for and which may not be worth it. All in all, this helps you to get the most bang out of your advertising dollars, helping you to both draw in potential customers and seeing a real ROI, return on investment.
What To Look for When Hiring a Dallas PPC Expert?
The number one factor that you should consider when you are hiring a pay per click expert is their previous results. Every digital marketing company who does PPC marketing campaigns should be able to show you the results that they have helped achieve for their customers. If they cannot show you proof of their results, steer clear.
Secondly, you want to find out what other Dallas SEO Services a pay per click expert may offer. PPC is a great tool to increase your SEO ranking and potentially draw in new customers. But PPC alone is not enough to get you the results that most businesses are after.
Typically, you want to utilize at least a few SEO techniques, depending on your budget. An SEO marking expert can work with you to implement these techniques, helping you to increase your online presence.
In closing, Stay Local
Hopefully, after reading this, you understand what is a Pay per click expert. There are many consultants and companies out there that offer pay per click advertising services. When your business needs someone they can rely on with a proven track record of being successful.
With over 20 years of experience, we have a firm grasp on finding the right keywords and knows what works and what does not work. We help create and build PPC campaigns that drive traffic, leads, conversions and revenue to businesses that are looking to improve their bottom line or ROI.
