Pay Per Click Marketing

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

WOULD YOU LIKE TO SEE YOUR WEBSITE ON THE FIRST PAGE ON A GOOGLE SEARCH IN LESS THAN ONE HOUR?

Pay-Per-Click (PPC) marketing strategy enables your company to reach more buying customers with keyword marketing campaigns for the geographical region of your choice throughout the world. Dallas Website Design will create, manage, and report to you, the results of your PPC efforts while your company continues to do what it does best, make money.

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WHAT IS PAY PER CLICK?

Pay-per-click (PPC) is a paid search marketing technique used for gaining traffic for a website by buying ads on various search engines.

Dallas Website Design offers the following Pay-Per-Click services:

  • Pay-Per-Click Tune up
  • Pay-Per-Click set-up
  • Pay-Per-Click Management

While we provide:

  • Ability to set your budget
  • Low start-up cost
  • Simple ways to track your users
  • Instant results

Most search engines have designated areas on the web pages just for advertisements. If you use Google, then you probably notice a few listing at the top of your search results page that has a subtle background as well as listing to the right of the page.

Such areas are for companies that pay for specific phrases and keywords. For instance, if Dallas Website Design wanted to appear at the top of the first page for the keywords, “Top five web design companies,” we would bid against other businesses for those high-impact spots.        

PPC or Pay-Per-Click strategy is a little different that other advertising strategies. With PPC, the only time you pay is when someone clicks on the ad and gets redirected to your site. The amount you pay-per-click depends on the number other companies are willing to pay for the same keywords or phrases.

Typically, with a silent auction held by the search engine, the company with the highest bid will usually show first. However, other factors, such as relevance and ad quality are also determining factors. But, a business that is willing to spend the most will usually have great content and relevance.

WHY SHOULD YOU INVEST IN PAY-PER-CLICK ADVERTISING?

With PPC, there are more than just one benefit of using this strategy for advertisement. The most important one to know is that the playing field is equal and you can score by out ranking competition with targeted keyword phrases,

Other PPC marketing benefits are:

Low start-up investment

You set your daily budget so that you control how much you spend on this method of advertising. When your fixed budget expires, your advertisement will no longer remain on the page.

Instant results

Most search engines have easy to maneuver set-up procedures so that your ad will appear in less than one hour.

Local and National exposure

Every business has different areas they want to target with their marketing plans. By using PPC, you can choose what geographical area you want your advertisement to appear.

Targeted keyword phrases

As long as it pertains to your website content, pay-per-click advertising lets you choose any keyword phrasing. This step broadens your visibility which is typically hard to achieve through organic SEO.

WHY SHOULD YOU CHOOSE DALLAS WEBSITE DESIGN FOR YOUR PPC MANAGEMENT?

Dallas Website Design understands that to continue being successful, a business must be willing to move forward and not lay stagnant while eating the dust of their competitors. One thing is for certain; no one will use your service or buy your product if they aren’t aware of your existence.

Our team of experienced marketing professionals will get the most return on your investments by hitting your choice of target markets through marketing campaigns. At Dallas Website Design, we understand that pay-per-click end-result is to generate sales, not just clicks.

Other management companies may simply target maximizing clicks based on the amount of your budget. Dallas Website Design extensively focuses on your ROI. By utilizing this strategy, affordable and professional PPC management is possible. Using this route increases sales conversions while allowing your budget to stretch.

“I contacted Dallas Website Designs after a poor experience with my our previous web designer. I was instantly impressed on how fast the team responded to my e-mail. They had my new website up and running in just a few weeks. Brad had great suggestions and was very knowledgeable. I couldn’t be more satisfied with the professional appearance and quality of our new site. I strongly recommend DWD for any website needs.”

Jerry Stebbins

President, Advanced Roofing Systems Inc.

“The staff at DWD is wonderful and amazing to work with from start to finish. They put together a beautiful design based on the theme of my business while his team did their part in creating a masterpiece. They took a boring, aged website and turned it into a smart, customer friendly, and cutting edged website. You simply can’t hire a better, reasonably priced team of experts anywhere else. Thanks!”  

Lee Burnstein

CEO, Wedit Inc.

DALLAS WEBSITE DESIGN PROVIDES PROFESSIONAL PPC MANAGEMENT AT AFFORDABLE PRICES While offering the following:

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Site Evaluation

Our team evaluates your site to get a sound understanding of its capabilities, its weakness for sales conversion, and effective landing pages.

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Company Assessment

Our team of professionals will help identify your goals, your marketing objectives, your budget, and other relevant information.

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Create Groundwork For Your Website

Install traffic analysis code, necessary sales conversion, and review problems that could affect sale conversions.

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Keyword Research

Select keywords based on demand, relevance, and competition.

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Pay-Per-Click Account Creation

Establish well structured and well-organized PPC accounts, design ads, create a budget and proper targets.

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Campaign Launch

Before we set the real campaign in action, we will first conduct a micro-managed, restricted launch to test the setup, website responsiveness, and general workflow.

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Campaign Optimization

Our team will evaluate and eliminate any non-productive keywords, optimize PPC ads along with the optimization of your PPC strategy.

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Campaign Adjustments

Our PPC experts will cleanse non-producing keywords, continue changes and development of your PPC ads, and continuously update your PPC strategy tailored to your business needs.

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Keyword Expansion

We will continue discovery and acknowledgment of new and efficient keywords to establish campaign growth.

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