- Content should be of good quality with proper grammar, sentences, and punctuation.
- It should be well researched and all the facts, if included in the blog, should be checked beforehand.
- If any numbers or research included in the blog, its source should be added to the blog too.
- Any information without a proper source to backup will not be acceptable.
- The blog should be written with a keyword in mind. That keyword should be included in the title and first paragraph of the blog.
- Also, it should be included in the blog with a density of 2-3%. It should not look like it has been stuffed in the blog, write naturally.
- The blog should contain at least 3-4 images or gifs or any other media if available. An infographic would be an added value. (note, some writers we hire thru services do not have this ability, we understand)
- It should not be written in the chunks, i.e., any paragraph included should not be more than 150 words.
- The sentences should not be in passive voice. 10-15% or passive voice sentences are okay but not more than that.
- The blog should contain Title, Headings and a Subheadings for better readability of the blog.
- A particular sentence should not contain more than 15 words which make sentences a bit too long for readers.
- For better knowledge of readability refer Flesch Reading Score.
How to Write a Blog Post in Five Easy Steps [Summary]:
- Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
- Step 2: Craft a headline that is both informative and will capture readers’ attentions.
- Step 3: Write your post, either writing a draft in a single session or gradually adding to it.
- Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
- Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.
Technical Blog Specs
- Paragraphs: Flush left. No more than four sentences. Three is optimal. Note, most people are reading on a phone or tablet.
- Headlines are key; headlines are key, headlines are key.
- The first sentence or two should catch the readers attention and be its paragraph. It should hook the reader.
- Paragraphs should he short, as should sentences. Note the format of this blog post. https://seoexpertbrad.com/seo-copywriting-tips/. or any post by Neil Patel.
- Quality images, easy to read, catchy headline, proper use of decoration of text with italic and bolding. http://seopressor.com/blog/ does a great job of decorating the text.
- Write to the reader, understand the audience, and solve the user’s problem. If you do not understand the topic, PASS ON IT.
- Be concise, not wordy. If you are assigned 2000 words, but cannot hit 2000 words, 1389 quality words are better than 2000 words of fluff.
- Avoid passive voice. Understand passive voice.
- Avoid using: really, actually, that you, things, that, it, they, stuff, very, Definitely, certainly, probably, actually, basically, virtually, Totally, completely, absolutely, literally, Rather, quite, somewhat, somehow, Wonder, ponder, think, thought, feel, felt, understand, realize.
- Do not spin content. Period.
- Understand and use headers, H1, H2, H3
- Hyperlinks: Please hyperlink all facts to hard sources, such as studies or articles from experts in the field. Hyperlink the study to the specific words in the article (about the facts) it correlates to. Do not create a post full of links out.
- Each blog post should have links to 1-3 other of our blog posts, 1-2 other pages on our website, and 3+ authority outgoing links. (note, this is based on 2000 words)
- Please write to a KEYWORD topic, NOT just a keyword, and stay keyword topical. Do not just write about a keyword, write around the keyword. The goal is to rank for more than the keyword; we want the page to rank for words associated with the keyword as well. Use lsigraph.com to help find associated keywords to include.
- We encourage you to include a cool infographic or embedded video. 1 HIGH-quality optimized image per 200 words is required. All images require alt tags that are relevant, unique, but not spammy. Images should be no larger than 800 wide. Captions are also great.
- Never publish a blog post, always keep it in draft mode
Part Two: Style
Use a grammar checker; we highly suggest Grammarly. Also, http://www.hemingwayapp.com is good.
Here’s a look at some common issues regarding numbers, punctuation, and capitalization:
- Use figures for all numbers above nine; spell out all numbers under 10.
- Use figures for ages, sums of money, time of day, percentages, house numerals, years, days of a month, degrees of temperature, proportions, votes, scores, speeds, time of races, dimensions, and serial numbers.
- Spell out numbers, no matter how large, when they begin sentences except when a sentence starts with a year.
- You always want to write out the word “percent” instead of using %.
- Always use the $ symbol instead of writing out the word “dollar.”
- Use 21 million instead of 21,000,000. Also: $39 million, $22.5 billion.
- Fractions standing alone are spelled out: One-fourth of the students.
- Put the period inside brackets or parentheses when a complete sentence is enclosed in the brackets or parentheses.
- When the parenthetical expression forms only a part of the sentence, put the period outside the bracket or parenthesis. The day was too cold for football (or skiing).
- Use curly quotation symbols, not the straight ones that look like this: ” “
- Always put the period and comma inside quotation marks. Put other punctuation marks inside when they are part of the quoted material.
- Use figures and spell out inches, feet, yards, etc. However, use apostrophes (5’6”) to indicate inches and feet in technical contexts.
- We only use one space between sentences.
Titles, Subtitles, and Excerpts
Please include them with your main copy.
- Capitalize titles preceding and attached to a name, but use lowercase if the title follows a name or stands by itself. Long titles should follow the name.
- Capitalize every word in your headline. When creating subtitles, please also capitalize.
- Capitalize specific regions, but not the points of the compass.
- Capitalize common nouns and their distinguishing modifiers in names of associations, societies, companies, streets, etc.
SEO (Search Engine Optimization)
If we provide you with a keyword phrase for your article please:
- Include it in the title
- Include it in the first paragraph of the article within the first 100 words.
- Include it in at least one subheading
- Include it in the text as often as possible in an organic way, but do not spam it. Use variations, see lsigraph.com. Do not use the keyword 13 times.
Create content using natural language and variations, instead of dumping the same keywords into your content over and over again.
Please include them with your main copy. See our published stories on what we’re looking for.
We like sources. This is an important part writing. We are not into Cosmo fluffy bs stories. Include sources in your copy. You should always identify the source of the information you are reporting. Furthermore, if you can find the source online, include it as a hyperlink in your text. For example:
“The drought seizing the United States from coast to coast has not been this bad in a generation, according to new data unveiled today by the National Oceanic and Atmospheric Administration.” Do not write out the link in your copy like this: https://www.ncdc.noaa.gov/sotc/drought/201206.
Note, you never want to link to a story about the same thing you are writing on or use linking text associated with they keyword we are targeting.
IMPORTANT: When adding a hyperlink, make sure to check the box that says “Open link in a new window.” This way, when a user clicks a link, they will not be taken away from our site. We want to include as many hyperlinks in our articles as possible, within reason. We especially want links back to blog posts and pages within our website.
Before you submit, please run through this checklist. Have you… (for nonagency writers)
- Turned your post into an editable Google Doc? (Because Google can be finicky, that means creating your post as a Google Doc — cutting and pasting if you’ve written it in Word — rather than uploading a Word Doc to Drive.)